This Tour pro took a psychedelic drug. It led to a new business

PGA Tour player Beau Hossler says an ayahuasca trip inspired his new coffee business. Hossler credits the experience with helping him re-orient his mindset and turn his long interest in coffee into a real entrepreneurship path, framing it as a balance to the demanding, “lonely” tour lifestyle. In the story, he connects the catalyst to an unconventional timing choice: going to Costa Rica during Masters week to take ayahuasca, and later using the takeaways from the trip to pursue pro golf while also committing to a coffee venture.