The Tech Bros Are All In on Zyn

Nicotine pouches like Zyn have become a status and productivity habit among tech workers, with some users keeping them on hand through long workdays. Wired profiles entrepreneur Garrett Campbell’s routine of using a 6-mg “cool mint” Zyn under his lip during 15-hour stretches, treating the pouch as a convenient alternative to smoking or other nicotine delivery methods. The story frames nicotine pouches as part of Silicon Valley work culture and “subculture,” and situates this trend within broader health and drug-use conversations around modern stimulants and consumerized addiction products.