PANEL: Rebranding Psychedelics w/ Michael Levine, Sasha Frost, Bryce Montgomery & Don Lattin

Strategic communication professionals from organizations within the psychedelic ecosystem deliberate on the evolving public discourse surrounding psychedelic substances. Addressing shifting optics and the necessity of precise, fact-based messaging, panelists emphasize the importance of distinct terminology, particularly distinguishing between therapeutic, clinical, and recreational frames in public outreach campaigns. They warn that overly sensational media narratives risk alienating public opinion and hindering scientific legitimacy, underlining the importance of professionalization and ethical clarity in moving clinical research initiatives toward mainstream credibility.